One of the most anticipated events of the Fashion Industry is the seasonal London Fashion Week Men’s, where upcoming and established designers from all around the world showcase their newest collection to press and buyers. The pulsating creativity and diversity is especially alluring in London, as one of the most culturally adverse city of the world. Not a big surprise then if you see the latest catwalks and presentations from June, where the forward thinking contemporary designers shared the spotlight with the more traditional brands.
Held in the industrial style Truman Brewery in the hip neighbourhood of Shoreditch, London saw again an array of newcomers with new, creative ways of thinking. Recent years saw an uprising in gender-fluid collections, where the garments became increasingly feminine, both in colours and in shape. Leading the daring trend was the likes of Art School, Iceberg, 8ON8 PRESENTED,where the designers were ruthlessly experimenting with blurring the lines between feminism and masculine. This past Fashion Week featured more toned down collections, more wearable garments, ready to be worn on the streets straight away. Some of the most popular shows were of JordanLuca, and Munn, both debutants on the catwalk.
On the more traditional side of the LFWM the big veterans were showcasing offsite, in different glamorous venues across the city, like the celebrity studded presentation of Belstaff.
As London is stepping into more consumer friendly approach to the catwalk with more designers opting for see now buy now shows, the collections quickly popped up on their websites, and other major retailers. Fashionistas don’t have to wait anymore months to dress themselves in catwalk attire.
With a long history of Fashion Weeks attracting more and more designers and international press each time London is truly the fashion capital of the world.